Portfolio
Stone Creek Landscaping
Branding + Brand Guide
Maintain and install landscaping for commercial and residential properties.
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The company is located in the Pacific Northwest.
OBJECTIVE:
Create the branding for a landscaping and commercial residential property design company. Their mission is to create more beautiful properties through landscape management, irrigation, design and innovation services.
Style and Voice
Stone Creek Brand Colors
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Rustic
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Woodsy
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Down to Earth
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Organized
Moodboard Sample
Original Concepts
The moodboard is the overview of the brand. Pulling elements of the typographic style, logotype and colors before the client sees the first sketches.
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This moodboard pulls a few elements from the earth such as soil, trees, fine lines, rocks and elements the business uses for their clients.
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As well as the colors of greens, browns and golden yellow.
Concept 1
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Pulling the elements of the mountain into this concept as well as combining a shovel with the tree to resemble restoration.
Concept 2
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Pulling the elements of the earth and the shovel while combining them together.
Concept 3
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A more rounded approach with a slight combination of 1.
Digital Concepts
Concepts with added color.
Final Brand Mark Chosen
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SOLUTION:
A brand mark that conveys the beauty of landscape management, irrigation design and innovation services.
Business Cards
Double sided
Client Invoice
A sample a client would receive upon job completion.
Custom Shovel
Playing off of the current branding.
Contractor Polo
Work Gloves
